This is an excerpt from our smartphone churn tracker service across different geographies providing highly detailed insights and analysis – answering the why, backed by a solid granular sales database mapped across different carrier channels.Ĭounterpoint Technology Market Research is a global research firm specializing in detailed industry analysis of the TMT sectors. With 5G at our doorstep, there are additional opportunities to stand out in the market and make a compelling value offering for consumers.” OEMs looking to disrupt carrier channels can learn from the successes and failures of these two examples. While Samsung and Apple are dwarfing others in size, marketing spends, and consumer perception, there are pockets of users that are still interested in alternatives. Lastly, Fieldhack added, “Both the Pixel and 6T devices show that there is room to innovate in the market. There is little marketing money spent by the OEM and older Apple and Samsung flagships have been discounted to make a similar value offer which most consumers will gravitate towards.” We do not believe the OnePlus 6T will continue to grow in market share in the current sales mix. It appealed to tech enthusiasts and a wider general market of consumers who read reviews for the best performance to price comparison. What made the initial launch of the 6T so successful was the OnePlus brand image. ![]() Klaehne continued, “However, in Q1 2019 we are seeing sales weaken for the device. Consumers who have older devices are looking for alternatives to the flagships that cost more than US$800 currently offered.” In addition, over 70% of previous Apple users had an iPhone 7, iPhone 6, or older. Many users upgraded their older Samsung J2 Prime and Galaxy S7 phones. When the 6T was announced for T-Mobile, at a sub-US$600 price point, consumers flocked to the device. Starting with the OnePlus One, the brand has promised consumers solid performance for a lower price than the available Samsung and Apple flagships. This is probably seen as a disappointment.”Įlaborating on the OnePlus 6T, Maurice Klaehne, Research Analyst at Counterpoint Research added, “The OnePlus brand has been a great disrupter in the industry and is a well-known brand for many tech enthusiasts. Over 80% of volumes are coming from its Android partners. The Pixel was built to lead Android innovation and be a device to sway the iOS base over to Android. A total of 31% of Pixel 3 sales came from previous Samsung Galaxy S7 owners. ![]() Over half of all new Pixel 3 owners came from Samsung. Google invested a lot of marketing money during Q4 2018 resulting in strong sales of the Google Pixel 3 lineup. Speaking about the Pixel smartphones, Jeff Fieldhack, Research Director at Counterpoint Research said, “The newest Google Pixel lineup was certainly successful in terms of disrupting the premium market space at Verizon. Source: Counterpoint Research – Smartphone Churn Tracker Q4 2018 Conversely, 6T sales have been down Q1 2019 in spite of the strong Q4 2018 start. Each device signaled an appetite for more diversity in premium device product line-ups from consumers.ĭespite the initial sales success, the Pixel 3 series has been ineffective in converting a larger share of iPhone users to Android. In Q4 2018, Google Pixel accounted for 7.3% of Verizon’s total sales while the OnePlus 6T made up 2.4% of T-Mobile’s total sales. Less than one in five people who bought either device was a previous Apple user. Over one-third of consumers who bought the Google Pixel 3 and the OnePlus 6T, during Q4 2018, were previous Samsung owners, according to Counterpoint Research’s US Smartphone Churn Tracker. San Diego, Buenos Aires, London, New Delhi, Hong Kong, Beijing, Seoul Over 80% of Pixel 3’s volumes are coming from previous Android smartphone owners. This is all on top of the leaks originating from Russia and Ukraine last month, which basically revealed everything we would ever want to know about the Pixel 3 XL.Both the devices have failed to swing iOS users over to Android. ![]() We even know what the Google Assistant UI will look like for the upcoming Pixel Stand accessory for wireless charging. Official-looking press renders recently appeared, showing off the new fabric cases for both devices. The two phones recently passed through the FCC, confirming all of the LTE bands they’ll support. The Google Pixel 3 and Pixel 3 XL will be unveiled on October 9th, though there’s little left for us to uncover. If you’re looking to get the Google Pixel 3 Live Wallpapers but you don’t have Android Pie, check out the ported APK here. We’ll let you know when a port is available for users on Android Oreo and earlier. Once the Google Pixel 3 is available, developers on our forums will be quick to port the new Pixel Wallpapers app for all to enjoy-regardless of whether they’re running Android Pie or not.
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